PEST analysis to assess Chile’s Political, Economic, Socio-cultural, and Technological development


Instructions: a) Formatting: Part 1 should be 2-3 pages of content and 1 page of references. You must apply APA formatting style only for in-text citations and references. Do not include a cover page. Submit each paper as a Microsoft Office Word file (if you use a Mac, make sure to change your format to be compatible with Word). Use Times New Roman size 12, double-spaced. Do not cite Wikipedia. It is not a reliable resource. Wikipedia, however, may help lead you to other credible sources. Do not include useless facts and statistics for the sole purpose of reaching a page limit. Each part should cite the book and have a minimum of 5 external sources (see page 3 of the syllabus for a list of reliable sources). Read the rubric before submitting your assignments on Moodle. If you need help with any of these instructions, feel free to contact me. However, avoid contacting me the day of the deadline, I may not be available on Sunday.

b) Content:

Apply a brief PEST analysis to assess Chile’s Political, Economic, Socio-cultural, and Technological development.

Assume that I know the basics of the country. Focus on data that can help you figure out if Chile is the right fit for California Pizza Kitchen and vice versa. Here are some recommended issues you should include in your analysis: Political issues: Structure of the Chilean government, main political parties, stability, friendliness toward international businesses (e.g., taxes, potential confiscation) and how their system is different or similar to the U.S. Sociocultural issues: Include demographics, such as population trends, the age distribution, per capita income, percentage living in urban versus rural areas, and important and distinct cultural factors, e.g. religion, language, family, values, and rituals. Economic issues: Is Chile a free market vs. a government-controlled market, current growth stage, a recent history of growth, growth projections, principal industries and exports, and principal trading partners. What are their top 10 exports and imports? Who are their top 5 trade partners, in other words, who do they export the most, and who do they import the most from? Do they have trade deals with them? Are they members of the WTO? Have they benefitted from the WTO, and if so, in what way? Technological issues: Include information about research funding, manufacturing, legislation, intellectual property issues, technological education, etc.

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