You should outline a strategy and propose and justify the use of one or two digital marketing initiatives drawing on the findings of your company background.
The proposal should consider the relevance of the proposed strategy to the company and the market, and the expected effectiveness of chosen digital marketing initiatives, with some consideration of how to measure the effectiveness. The digital marketing initiatives might include: – an email campaign, with examples over a period of time
– an SEO strategy for an existing web site, exploring several distinct areas of the site, and the changes that you would recommend, with a framework to analyse the results – a blog campaign, with supporting Twitter stream, identify strengths and weaknesses – other uses of social media such as Facebook and Instagram or Pinterest to enhance a web site or blog – a small / prototype (five page) web site with a call to action – a mobile app or campaign
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