Determine which innovation theory is the best approach your venture

 Determine which innovation theory is the best approach your venture and explain why it’s the best theory for you. Select from: 

• The Disruptive Innovation Model
• New Market Disruptive Innovation

 How  does the theory you chose apply to your venture? Explain with examples  and scholarly research for support. How important is innovation theory  to the overall innovation and entrepreneurship competency framework?