Brand Theory

 Description The report is to do research on the brand theory of a specific fashion brand, in this case, Balenciaga. Essay requirements: 1,700 words Contents page: Not included in the word count Introduction to the brand: Brand history, current brand image, key personnel, market position, global presence (visual with supporting text 300 words) Brand positioning and consumer profile: (Visual with supporting text 300 words) Brand developments: Extensions, stretches, co-branding (visual with supporting text 300 words) International brand strategy: Key markets, local and global brand communications (visual with supporting text 300 words) Brand evaluation: Your overall analysis of the brand’s current offer and is future potential (500 words) References: Written and visual references (Not included in word count) in Havard style

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